– Developing and refining creative concepts in collaboration with the Creative Director.

– Creating creative briefs, moodboards, and production decks for photography and video.

– Conducting model casting to ensure alignment with brand identity.

– Supervising location-based production, collaborating with producers and set designers.

– Managing image selection, retouching, and post-production.

– Leading calls and creative alignment with external partners.

– Guiding the campaign rollout across 360° channels: print, digital and retail.

– Collaborating with copywriters and designers on storytelling and layout refinements.

– Supervising the concept and design of GWP and activation materials.